About 60.000 visitors used the opportunity to visit the most important exhibition worldwide in the green industry from January 25 to 28, 2011 in Essen. The attendance which dropped last year due to changed days away from the weekend recovered and the visitors – mainly professional visitors – accepted the shift to the week days Tuesday to Friday. It’s been a great success for Selecta, too. Many representatives of distributors and retailers took the chance to gain information about our assortments, especially our Trixi® combinations and the new double flowering Osteospermum varieties FlowerPower® Double. There is a great demand for producers of these products on the part of retailers.
Retailers and buyers were seeking detailed information about trendy varieties within the Poinsettias to make final purchases. Special interest achieved the varieties of our Christmas Feelings® family in a broad range of colours – our assortment includes nine varieties of this all-rounder. Our newcomer line Christmas Beauty also attracted a lot of attention. From season 2011 on we offer two more interesting colours next to our red Christmas Beauty: Christmas Beauty Pink and Christmas Beauty Nostalgia, a spectacular variety with pink bracts with a green frame. The Poinsettia varieties Christmas Eve and Happy Christmas bring out our competence in red: these products suit many product types and are extremely popular. Our conclusion of this year’s IPM: It was an extremely successful event! Please note the date for next year‘s IPM. From January 24 to 27, 2012 the gates will be open for the 30th IPM in Essen. A visit will be worth it!
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