WOOSTER, Ohio – To celebrate its presenting sponsorship of the Flavors of Flay event during the 2012 Food Network South Beach Wine & Food Festival presented by FOOD & WINE, as well as its ongoing partnership with Bobby Flay and Bobby’s Burger Palace restaurants, the Certified Angus Beef ® brand is introducing The Flavors of Flay Sweepstakes.
Retailers licensed to promote the brand in stores can feature the Sweepstakes in their social media promotions. Consumers are invited to enter for a chance to win a three-night trip for two to Miami Beach for the festival from now through 11:59 p.m. (EST) on Jan. 16, 2012. Visit www.certifiedangusbeef.com for details and official rules. No purchase necessary to enter.
Valued at $4,999, this exclusive culinary adventure takes place Feb. 23-26, 2012, and includes:
· Airfare for two people to Miami International Airport
· Hotel accommodations on Miami Beach for three nights (based on double occupancy)
· Entrance to some of the festival’s hottest events, including:
o Flavors of Flay presented by the Certified Angus Beef ® brand
o Fontainebleau Miami Beach presents Wine Spectator’s Best of the Best sponsored by Bank of America
o Smithfield presents Paula Deen’s Sunday Brunch
o Whole Foods Market Grand Tasting Village
o Dinner for two at Red, the Steakhouse, a South Beach hotspot
· $500 VISA gift card
· Round trip airport transfers while in Miami
“Bobby Flay is a culinary icon, a mastermind behind the grill,” states Tracey Erickson, Certified Angus Beef ® brand vice president of marketing. “He has been using our quality beef for many years and we are excited to have formalized our partnership by supporting the first-ever Flavors of Flay event and being the exclusive provider for Bobby’s Burger Palace restaurants.”
The Flavors of Flay Sweepstakes is the only opportunity for guests to experience the sold-out Flavors of Flay evening which will take place at The Raleigh Hotel’s pool deck overlooking the Atlantic Ocean. Flay will bring together executive chefs from all of his culinary endeavors for a walk-around tasting that features bold and innovative Southwestern fare from Mesa Grill; American flavors with the energetic fast pace of a European brasserie from Bar Americain; classic protein fare from Bobby Flay Steak; and innovative creations between the buns from Bobby’s Burger Palace.
For more information on the Food Network South Beach Wine & Food Festival presented by FOOD & WINE, visit www.sobefest.com. Known as America’s most prestigious gourmet gathering, all proceeds from the Festival benefit the Chaplin School of Hospitality and Tourism Management at Florida International University. For details on Bobby Flay and his latest endeavors, visit www.bobbyflay.com.
About Certified Angus Beef ® brand
There’s Angus. Then there’s the Certified Angus Beef ® brand. Founded in 1978 by Angus producers, this is the only brand owned by the American Angus Association® and its nearly 30,000 rancher members. An industry leader and world renowned for quality, the brand is enjoyed for its flavor, tenderness and juiciness and is offered at the finest restaurants and retailers around the globe. Known for its exceptional quality and generous marbling, the Certified Angus Beef ® brand has 10 strict scientific standards that make it a cut above USDA Prime, Choice and Select. Only the best Angus beef achieves the brand’s premium name. For more information, visit certifiedangusbeef.com, look for the brand on Facebook and Twitter and visit its blog, www.gorare.com.
Source: Certified Angus Beef