Americans eat about 16 billion burgers a year. Or 50 billion burgers a year. It depends on which study you read. In 2014, burger chains grossed about $70 billion in sales.
But according to the USDA, we’re actually eating less beef than we used to. The numbers have been going down pretty steadily since the 1970s. But one trend that’s gaining traction among consumers is the move toward more sustainably raised meat.
Carl’s Jr. was the first hamburger chain to offer an all-natural grass fed beef burger. Brad Haley, its chief marketing manager, explains, “Millennials are probably the most diverse demographic group in the history of the country but they’re also the biggest foodies There’s a lot more curiosity and interest in food and the thing that kept coming up in our conversation and research with Millennials is that they wanted their food as clean as they could get it.”
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