Virtually every member of the beef community, from farm to fork, has asked that question in recent months — hopeful but hesitant to believe that the tremendous marketplace the cattle industry has enjoyed lately will continue.
That's apparently why two renowned Kansas State University (KSU) ag economists just posted a Beef Demand Prioritization fact sheet to help cattle producers and all other segments of the beef industry understand what's likely on the horizon.
KSU Associate Professor of Livestock & Meat Marketing/Price Analysis Glynn Tonsor and Professor of Livestock Marketing Ted Schroeder posted the analysis on AgManager on Aug. 28, laying out possible scenarios and, maybe more important, opportunities and priorities for maintaining a strong beef marketplace in the years ahead.
When we came across their new fact sheet, we thought it was a must read for all checkoff investors — and every beef-industry stakeholder, for that matter — so we contacted the authors and obtained permission to share a link to their report in this release.
Download the fact sheet and read it carefully to see how the experts answer the questions everyone is asking about beef demand!
UNDERSTANDING THE BEEF CHECKOFF PROGRAM
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program