FALLSTON, MD – Avocados from Mexico is investing $2.5MM on general market and Hispanic TV and radio throughout the country during September and October. Available year-round, fresh avocados from Mexico are the #1 avocado sold in the United States. This year, Mexico is expected to celebrate another record-breaking season by supplying over 850 million pounds of fresh avocados to help meet growing demand across the United States. In fact, suppliers in North American growing regions with close proximity to US consumers will represent over 85% of the industry’s projected 1.6 billion pounds of avocado sales in the coming year.
MHAIA is offering retailers the opportunity to capitalize on local market exposure through custom tags at the end of the radio spots. The general radio spots will air in 12 major US markets, including New York, Chicago, St. Louis and Pittsburgh, garnering over 52 million impressions. The Hispanic local radio campaign will run in New York, Chicago, Washington DC, Atlanta, Charlotte, Raleigh-Durham, Boston and Philadelphia, surpassing 7 million listeners.
For more information on radio tags, contact Oscar Garcia at oscar.garcia@theamazingavocado.com
About Avocados From Mexico:
The Mexican Hass Avocado Importers Association (MHAIA) and the Producers and Packers of Avocados from Michoacán (APEAM) are dedicated to providing a consistent supply of high quality avocados throughout the year. Avocados from Mexico are available year round and can be found in your local grocery store in the produce aisle. Mexico's rich volcanic soil, abundant sunshine and timely rainfall provide the perfect climate for producing fine avocados. A three-slice (1 oz) serving of avocados has 50 calories and contribute nearly 20 vitamins and minerals and the “good” fats. Avocado enthusiasts can find MHAIA on Facebook (search: The Amazing Avocado) and @AmazingAvocado on Twitter. For more information, visit www.theamazingavocado.com or www.avocadosfrommexico.com
Source: Mexican Hass Avocado Importers Association