DALLAS — The Avocados From Mexico (AFM) brand has launched Guacabilities.com, a new microsite for foodservice professionals to leverage the power of guacamole to enhance their menus and customers’ dining experience. “Guacabilities” features innovative guacamole techniques, useful avocado tips for service, research and other tools to support foodservice professionals in elevating the traditional classic guacamole into a modern-day menu star.
The 2019 Guacamole Patron Study was conducted among 1,500 restaurant patrons 18 years or older to a nationally representative sample of consumers via on-line based execution. The findings of which are available at Guacabilities.com, revealed notable insights including:
- Consumers continue to look for new ways to incorporate avocados into their daily lives with 80 percent indicating that guacamole is good for special occasions like parties1.
- Between 48 and 57 percent of study participants said they want to see guacamole paired in more dishes2 such as tacos, quesadillas, burritos, appetizers/dips and wraps.
- A whopping 78 percent of the study respondents said they expect guacamole to be included3 in the price of Mexican handheld menu items.
“According to our 2019 Guacamole Patron Study, 69 percent of study participants indicated that guacamole is part of a growing trend, and the launch of Guacabilities.com will help restaurateurs and foodservice operators remain at the leading edge of this trend,” said AFM Senior Director Culinary & Food Service David Spirito. “We look forward to sharing our wealth of knowledge with present and future partners to serve and delight their guests, so they keep coming back for more.”
Online videos and recipes available on Guacabilities.com offer innovative guacamole techniques to address these consumer preferences.
Additionally, through the new site, operators can learn more and inquire about partnership program opportunities, including customized avocado carts, and other unique programs. AFM will continue to add new resources to Guacabilities.com as they become available.
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1 Technomic: The Away-From-Home Guacamole Patron Study (July 2019) – Page 54
2 Technomic: The Away-From-Home Guacamole Patron Study (July 2019) – Page 48
3 Technomic: The Away-From-Home Guacamole Patron Study (July 2019) – Page 53
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas. For educational resources, recipes and more, visit www.avocadosfrommexico.com.
