Berry Growers Introduce Innovation Challenge to Solve for Agricultural Plastic Waste

Watsonville, Calif. – Fresh berry leader Driscoll’s has partnered with Think Beyond Plastic to launch an inaugural Agricultural Plastics Innovation Challenge, which aims to stimulate new recycling processes and the development of alternatives to conventionally used field plastics. Innovators, entrepreneurs, research institutes, start-ups and institutions are encouraged to submit applications for innovative solutions, and winners will have the opportunity to pilot their innovations in a commercial environment. A dedicated Ag Plastics Innovation portal is available for submissions with a deadline of Nov. 30, 2021.

The use of plastic in berry production has proven to have significant benefits, such as improved yield, reduced food loss and improved food safety, among other benefits. However, a series of environmental, community, and economic impacts remains since recycling is not a viable option for plastics that have contact with the soil, which represents a significant share of agricultural plastics.

To bring about meaningful and sustainable change, Driscoll’s outreached to additional berry industry leaders, including Aneberries, California Giant, Gem Pak, Good Farms and Naturipe, to join the innovation challenge. The Agricultural Plastics Innovation Challenge is an opportunity for berry producers to identify early-stage innovations that effectively collect, recycle, compost or convert waste to energy. A panel of experts will select winners in each category that have demonstrated the capacity to scale their innovations into commercial production and deliver true environmental benefits.

“Driscoll’s is proud to be the corporate sponsor of The Agricultural Plastics Innovation Challenge, as it will support the entire industry in discovering scalable and economically viable solutions to improve the usage and recyclability of agricultural plastics,” said Scott Komar, senior vice president of Global R&D, Driscoll’s. “We believe it is important to invest in ways to combat plastics waste and understand that as an industry, we all have a role to commit to broad and significant action toward more sustainable product offerings that are good for both people and the planet.”

The Ag Plastics Innovation Challenge complements existing efforts by Driscoll’s and others in the berry industry to reduce the environmental impact of plastic clamshells. In early 2020, Driscoll’s and others across the fresh berry industry made a joint pledge to achieve 100% recycle-ready packaging by 2025.

“As an industry, we share a common goal to reduce the environmental impact of plastics,” said Joe Barsi, president of California Giant Berry Farms. “This challenges us to think beyond the clamshell and address hard to recycle plastic that is used in berry production. We owe it to our growing communities, growers, and consumers to be leaders and help find solutions.”

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About Driscoll’s

Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll’s develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll’s now serves consumers year-round across North America, Australia, Europe and China in over twenty-two countries. As a fourth-generation grower and the son of one of Driscoll’s founders, J. Miles Reiter serves as chairman and CEO.

About Think Beyond Plastic

Founded in 2012, Think Beyond Plastic Foundation leads a global multidisciplinary effort to eliminate global plastic pollution by harnessing the forces of innovation. For more information, visit, The Think Beyond () Innovation Center leads global action to raise a wave of innovation addressing the UN Sustainable Development Goals. To secure a rich pipeline of innovation, it is building an innovation eco-system connecting industry, investors and innovators. The Innovation Center has a network of Regional User facilities for design, testing, characterization and prototyping throughout the United States, as well as Europe – Germany and Bulgaria. For more information, visit