BLOOM FRESH Appoints Josep Jove Estiarte as CEO

BLOOM FRESH, the world’s leading fruit breeder of table grapes, cherries, and raisins, is delighted to announce the official appointment of Josep Jove Estiarte as Chief Executive Officer, effective immediately. Estiarte has been serving as Interim CEO and Chief Innovation Officer since February 2024.

With over 20 years in the fresh produce industry, Estiarte first joined AMFRESH in 2002 and played a pivotal role in the development and international expansion of SNFL Group. His leadership has been instrumental in driving innovation and market growth.

Josep, CEO of BLOOM FRESH, stated: “I am honored to officially lead BLOOM FRESH as CEO. I am confident in the positive impact our robust pipeline of innovative varietals will have on growers and consumers alike. With our extensive portfolio and genetic expertise, we are set to deliver flavorful, high-antioxidant, and sustainable fruit varieties. Our commitment to innovation will continue to drive growth and satisfaction across the industry. I am grateful for the support from our licensees and excited about our thriving future.”

Alvaro Muñoz, CEO of AMFRESH and majority owner of BLOOM, expressed his full support for Josep’s appointment: “Josep is the essence of BLOOM FRESH. His deep understanding of growers’ challenges, market potential, and consumer needs has been instrumental in our success. The board and I have complete confidence in his leadership to steer BLOOM FRESH towards new heights, ensuring we continue to deliver popular, healthy, and delicious table grapes to the world.”

Carl Johan Renström, representative of EQT Future, the private equity owner of BLOOM, also endorsed Josep’s leadership: “Josep’s extensive experience and strategic vision make him the ideal leader for BLOOM FRESH. We are excited to support him as he continues to innovate and drive the company towards a sustainable and prosperous future.”

The BLOOM Board of Directors is fully committed to Josep Jove Estiarte as CEO, confident in his ability to drive the company forward with a focus on sustainability, quality, and market leadership. Under Estiarte’s leadership, the company will continue to lean into innovation, utilizing natural and non-GMO breeding practices to create exceptional value for its licensed growers, marketers, and employees worldwide.


BLOOM FRESH™ International is the world’s largest premium fruit-breeding company and a global leader in fruit innovation. BLOOM stands as a beacon of innovation and sustainability. With 45 years of combined experience, BLOOM uses natural breeding techniques to develop new table grape, raisin, and cherry varieties for customers worldwide. BLOOM will advance the produce industry by bringing forward varieties with improved eating characteristics and long-term sustainable crop production for growers. With headquarters and state-of-the-art Innovation Centers located in Spain and the USA, BLOOM stands at the forefront of creating a healthier, tasteful, and sustainable future for growers and consumers worldwide.

About AMFRESH Group

AMFRESH Group™ is a global agritech fresh food company focused on varietal innovation, agriscience, biotechnology, sustainable farming, and global commercialization of Citrus, Table Grapes, Cherries, Tropical & Superfoods, Apples, Pears, Plant-Based Foods & Juices, and Flowers. With over 90 years of expertise, AMFRESH Group operates in more than 60 countries with 6,300 employees. Privately held and driven by a passion for innovation, AMFRESH Group serves top retailers worldwide through an end-to-end vertically integrated model, Amplifying the goodness of nature™. For more information, please visit

About EQT:

EQT is a purpose-driven global investment organization with EUR 242 billion in total assets under management (EUR 132 billion in fee-generating assets under management), within two business segments – Private Capital and Real Assets. EQT owns portfolio companies and assets in Europe, Asia-Pacific and the Americas and supports them in achieving sustainable growth, operational excellence and market leadership. More info: