Following successful excursions in 2017 and 2018, Envy™ is attracting an even greater following thanks to an enhanced three-month, multi-state sampling tour. The 2019 Roadshow perfectly delivers the “break away from the everyday” experience for which Envy™ is known through an all-new set-up that includes relaxation stations, a prize vending machine and photo backdrop that encourage social media engagement, and even live music at several stops.
The roadshow got off to a splashy start at the South Beach (Miami) Wine & Food Festival, February 20-24, where Envy brand ambassadors served samples and prize-winning opportunities to the more than 24,000 foodies in attendance. The east coast leg of the Roadshow runs through April and will follow the coast northward, with stops at retail stores in North Carolina, the DC metro area, Pennsylvania, and New York City, among others. The California leg also runs through April and will cover major markets and retailers throughout the state.
“’Bite and Believe’ is Envy’s tagline due to our confidence that one bite of an Envy™ will win over consumers to the sweet, crisp, slow-to-brown apple,” said Chris Willett, general manager of T&G Global’s Enzafruit Products Inc. division. “There’s no better way to drive trial of our apples than to hit the road and meet consumers at popular events where they congregate, and in-store where they can immediately purchase Envy™ – a big win for our retail customers, as well.”
Envy™ and its sales agent partners – Oppy, CMI Orchards, and Rainier Fruit Co. – are also coordinating promotional ads and specials, in-store displays, and a nationwide Ibotta rebate offer to align with the Roadshow events.
“Our customers have been enthusiastic about partnering with us on Envy™ Roadshow events,” said Aaron DeHerrera, marketing manager for Rainier Fruit Co. “Not only does the Roadshow deliver an exciting experience for their shoppers, but it also spurs incremental sales that tend to last well beyond the actual event.”
Envy™ is a trademarked apple brand owned by T&G Global headquartered in New Zealand. Working alongside T&G and offering Envy™ apples, are its three in-market sales agents, Oppy, Rainer Fruit Company and CMI Orchards.
Find out more about the Envy™ roadshow here: https://envyapple.com/en/roadshow
For more information about other Envy™ promotional opportunities, please visit https://envyapple.com/en/retail-promotions.
About T&G Global: T&G Global grows, sells, and works with, passionate growers around the world to deliver the highest quality, trusted and safe fresh fruit and vegetables. We love our food so we’re constantly exploring ways to make it more sustainable, fresh, and delicious to help people lead a more healthy, active lifestyle.
About Envy™: Envy™ is a trademarked brand of the Scilate apple variety. Scilate is the result of a cross between Royal Gala and Braeburn. It was developed in New Zealand by Plant and Food Research and was patented in 2009 – the same year T&G, which owns the Envy™ trademark, began distributing it to the US. Envy™ is now grown under license to T&G in New Zealand, USA, Chile, Asia, the UK, France and Australia.