Pete’s Introduces First-To-Market, ‘No Cooking Required’ Butter Lettuce Wrap Kits

CARPINTERIA, CA – Pete’s, the California-based produce company specializing in hydroponically grown living lettuce and cress varieties, will debut an innovative new line of fresh convenience products, Pete’s Butter Stuffers, in retail locations in and around the West Coast this Spring. 

Available in three varieties – Asian Style Chicken, Southwest Style Chicken and California Style Chicken – Pete’s Butter Stuffers offers time-pressed consumers a ‘no cooking required’ dinner time solution that focuses on fresh, produce-forward ingredients and inclusions.  With Pete’s Butter Stuffers, consumers no longer have to make the tradeoff between fresh and convenience.

“We know that people are busier than ever before resulting in 80% of consumers not knowing what they are going to make for dinner at 4pm on any given weekday according to AC Nielsen,” said Brian Cook, President of Pete’s.  “These consumers are constantly in search of dinner time meals that are not only quick and easy but that also feature premium, clean ingredients that they feel good about eating and serving to other family members.

Each Butter Stuffer Lettuce Wrap Kit delivers 4.5 to 5 servings and comes in a 100% recyclable plastic container composed of 70% post-consumer recycled material.  Each kit also features a Pete’s hydroponically greenhouse grown butter lettuce head in addition to premium, all white meat chicken raised without antibiotics, a variety of fresh cut produce slaws and toppings and Hak’s Brand Organic Dressings.  

“We are extremely selective in the ingredients we choose to include in our Butter Lettuce Wrap Kits, and we purposely avoid including anything overly processed, artificial or with an abundance of added sugar,” said Corrie Hutchens, Marketing & Innovation Lead at Pete’s.  “We are ultimately creating clean yet delicious Butter Lettuce Wraps that are high in protein at over 40 grams per kit, low in calories and substantial enough to feed multiple people.”

Pete’s Butter Stuffers will be available at West Coast area retailers beginning in March and can be found in the Produce Department.


About Pete’s

Founded in 1970 under the name Hollandia Produce, Pete’s is the California-based, employee-owned and operated leader in hydroponically grown living lettuce and cress, using up to 85% less water and 70% less land than traditional growers. Pete’s people, products and philosophies exist within greenhouse walls.  It’s where they grow some of the highest quality, best-tasting greens available.  It’s where they provide protection from outside forces, resulting in clean, safe and reliable greens.  The greenhouse has always been a trusted member of their family.  And for over 50 years, it’s been their home.