WENATCHEE, Wash. – Stemilt Growers is inviting parents to shine the spotlight on their witty children through a nationwide video and story-sharing contest called ‘Snappiest Lil Snappers.’ The digital contest is reaching parents via their favorite social channels and reinforcing Stemilt’s popular Lil Snappers® brand of kid-sized apples and pears.
“The Snappiest Lil Snappers Contest is a unique way to reach parent consumers and tap into what they love to talk and share most about – their kids,” states Brianna Shales, communications manager at Stemilt. “We’re encouraging video or written submissions of those witty, or snappy things kids say and emphasizing the Lil Snappers® brand throughout in order to continue building awareness for these healthy, kid-sized fruits.”
Lil Snappers® kid-size fruit hit markets in 2011 and quickly became a popular produce item for parent consumers around the country. The smaller-sized fruit provided kids favorable portion sizes in the flavorful varieties they love. Today, Lil Snappers® includes a full line of 3lb. pouch bags of various apple or pear varieties, and an entire line of Lil Snappers® Artisan Organics™ apples and pears. With wide distribution, Stemilt created the consumer contest as another method that brings the Lil Snappers® brand to a national scale.
To enter, consumers need to complete a quick form, and either upload a video or share a story about their Snappiest Lil Snapper by 11:59 PT, March 1 on https://www.lilsnappers.com/snappiest-lil-snapper-contest/ for their chance to win. Stemilt will then be selecting 11 winners for a chance to win a Visa gift card. The grand prize winner will receive a $1,000 Visa gift card, second place will receive a $500 Visa gift card, four third place winners will receive $250 Visa gift cards and five fourth place winners will receive $100 Visa gift card.
Shales and the Stemilt team are also using various public relation efforts, including influencers, social media and advertising to build up the contest. “We are using social media to help push the contest and working with some great influencers to help reach parents in key market areas,” states Shales. One example of the influencer work is a post by Ashley from A Party of Four blog. She created two delicious and healthy Apple Cookie recipes using Lil Snappers® Piñata® apples and also shared contest details with her loyal following.
With Lil Snappers® garnering attention on social channels, Shales encourages retailers to make sure this excitement carries over into the produce department. The company can provide social assets for partner retailers, and has a number of merchandising options to promote this brand and sell more Lil Snappers® in stores.
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About Stemilt
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington. Owned and operated by the Mathison family, Stemilt is the leading shipper of sweet cherries and one of the nation’s largest suppliers of organic tree fruits. Stemilt has also demonstrated a commitment to sustainable agriculture and social responsibility since 1989, when founder Tom Mathison launched the company’s Responsible Choice program. For more information about Stemilt, visit www.stemilt.com and follow Stemilt on Facebook, Twitter, Instagram, Pinterest, and You Tube.
Source: Stemilt Growers