Watsonville, CA – What says summer better than sweet strawberries and summer concerts? Promoting Well•Pict Strawberries with FREE engaging point-of-sale materials that allow consumers the chance to win their way to a concert of their choice.
Well•Pict’s summer promotion, “Where Will Your Berries Take You?” is designed to not only drive consumer purchase, but to attract consumers to enter for the chance to win one of four $50 gas gift cards and a grand prize of a $500 Ticketmaster gift card. The promotion kicks-off July 1, and ends July 31, 2015. Retailers can order their free materials now through June 5, at wellpict.com/poskit.
“A dynamic display of perfectly displayed Well•Pict Strawberries is one thing, but when you add an extra special summer promotion inspired by summer travel and concerts, summer promotions become profitable,” says Well•Pict's VP of Sales and Marketing, Dan Crowley. “With spring berries being exceptional and the summer berry outlook being even greater, this year’s profitable summer promotion creates even more excitement.”
Point-of-sale materials include a poster, price bar dangler, display card, recipe tear-off pad and floor decal that direct consumers to an engaging enter-to-win contest on Instagram. Whether it’s at their feet or eye level, an eye-catching design will drive customers to share a summer travel ‘selfie’ photo with the hashtag #wellpictsummerjam to participate.
As a recognized brand, consumers know when they buy Well•Pict Berries, they are getting the best berry eating experience. A store display full of bright red and fresh Well•Pict Strawberries or Well•Pict Raspberries, extra large in size and flavor, matched with a fun promotion can help make for a lucrative year for participating retailers.
With or without the summer promotion, this year’s berries are a testament to Well•Pict’s famous true berry taste. Crowley shares that the early warm weather has made for exceptionally flavorful Well•Pict Berries this spring and an outstanding outlook for perfect summer berries. The early warm weather, in addition to the unique characteristics of the California coast’s warm days and cool nights, has brought peak quality in May and expectations for a promising summer crop.
So don't let summer pass you by – visit wellpict.com/poskit to order your Well•Pict Summer POS Materials today!
About Well•Pict
Founded in 1969, Well•Pict Berries grows and ships premium proprietary-variety strawberries and raspberries, both organic and conventional. Well•Pict is proud of our record of superior service, dedication, and the ability to meet individual needs of our customers. For more information visit Well•Pict’s website at www.wellpict.com or contact (831) 722-3871.
Source: Well•Pict