NEW KENSINGTON, PA – Yerecic Label is proud to announce the win of their first World Label Award for the SUNSET® Campari label for Mastronardi Produce® which was inspired by concepts from Easy Fresh Cooking®. The World Label Awards (WLA) annual competition attracts high-class entries from around the world, and 2018 was their 27th year in operation.
“In sales, we often find it’s not what we say about ourselves that really matters, it’s what others say about us that matters,” said Yerecic Label President, Art Yerecic. “This World Label Award from the WLA says we produce World Class quality labels.”
Six associations participate in the competition, and there are six judges, one from each association. In order to submit for the WLA, each label must first win a 1st place award in their respective association. Seventy-two entries were submitted in 21 classes with Yerecic winning in Class 21 for Booklet Labels. There were 21 class winners, and 12 honorable mentions this past year. The winners were announced at the 2019 TLMI converter meeting.
“Winning an award in the WLA competition is highly respected throughout the worldwide label industry indicating that the label converter has achieved a high level of competence in label production,” said Tony White, the chairman of the WLA judging panel. “The awards not only reflect the achievements of the label printer, but also the whole production process through from design to finishing.”
It is fitting that Yerecic won with an Easy Fresh Cooking® inspired label as the product line is a flagship for Yerecic Label. The concept of utilizing a finished dish photo, recipe and key customer information helps to entice, inform and inspire shoppers at the point of purchase.
Easy Fresh Cooking® and Speed of Fresh® are registered trademarks of Yerecic Label. Mastronardi Produce® and SUNSET® are registered trademarks of Mastronardi Produce Ltd. For more information on Yerecic Label’s World Label Award, visit YLfresh.com or contact us at [email protected]
About Yerecic Label
For the past 50 years, Yerecic Label has been focused on performing at the Speed of Fresh®. We recognize the continually changing environment of perishables with unexpected demand and yield, and the short-lead times this can cause. We do everything in our power to say “yes” to our customers and meet their needs. From consumer research to the latest print technology, everything we do is designed to empower your label and inspire shoppers. Yerecic Label is a label manufacturer for the fresh industries located in New Kensington, PA in a facility designed for cellular lean manufacturing. To learn more, visit YLfresh.com