Amazon Bought Whole Foods Five Years Ago for $13.7B. Here’s What’s Changed at the High-End Grocer

Five years ago, Amazon closed its $13.7 billion purchase of Whole Foods, by far the biggest acquisition ever for the e-commerce and cloud computing giant. Since then, Amazon has made a lot of changes to the specialty grocer, from lowering prices to embedding checkout technology in its 500-plus U.S. stores.

Amazon has opened 60 new locations, including one “dark store” entirely devoted to filling online orders. Yet Whole Foods still controls just over 1% of the grocery market, according to research firm Numerator, compared with Walmart’s 19% and Kroger’s 9%.

Next week, Whole Foods gets a new CEO for the first time since its founding in 1980. Operating chief Jason Buechel steps into the lead role on Sept. 1, succeeding colorful, polarizing co-founder John Mackey, who was once described as a “right-wing hippie.”

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