Arlington, VA- Today, the National Grocers Association (NGA) revealed this year’s winners in its Creative Choice Awards contest, sponsored by Kellogg’s and Unilever. The year-long contest honors the best marketing and merchandising programs in the grocery industry that have positively impacted sales, had a unique benefit to the community, and raise the bar for creativity in the independent grocery sector.
The 2019 Creative Choice Awards encompassed over 500 entries submitted from supermarket operators throughout the country. Entries were judged on the criteria of creativity and effectiveness by a panel of thirty industry experts.
The contest featured ten different categories with two winners for each. One entry from a one to fifteen store operator and one entry from a store operator with more than fifteen stores. Marketing campaigns and merchandising events occurring between December 1, 2017 and December 1, 2018 were eligible for submission.
Voting is now open for the highest awards of the Creative Choice Awards contest, the “Outstanding Merchandiser” and “Outstanding Marketer” through Monday, February 18. To vote now, CLICK HERE
The overall winners will be announced at The NGA Show on Tuesday, February 26 at the Super Breakfast Session. Those not planning on attending The NGA Show can watch a Facebook Live of the awards ceremony from 7:30 am -8:30 am PST at facebook.com/NationalGrocersAssn
The full list of 2019 Creative Choice category winners include:
Marketing
Category 1: Connections Through
Social Media and Digital Marketing
1-15 Store Winner: NuNu’s
Cauliflower Boudin, NuNu’s Markets
15+ Store Winner: $100,000 Treasure
Hunt, K-VA-T Food Stores
Category 2: Connections Through
TV Radio
1-15 Store Winner: Cecil K’s First
Annual Christmas Tree Decorating Contest, Cecil K’s Hometown Market
15+ Store Winner: Coborn’s Delivers
TV Spot, Coborn’s Inc.
Category 3: Connections Through
Print
1-15 Store Winner: Fresh Grocer Local
Vendor Sale, Burns Family Neighborhood Market
15+ Store Winner: ShopRite
Celebrates Chinese New Year, ShopRite
Category 4: Integrated
Marketing Campaign
1-15 Store Winner: App Launch,
Macey’s
15+ Store Winner: Festival Foods
Fresh is Art Integrated Marketing Campaign, Skogen’s Festival Foods
Category 5: Grand Opening or
Remodel
1-15 Store Winner: Doc’s Country
Mart Grand Re-Opening, Doc’s Food Stores
15+ Store Winner: PriceRite
Innovation Stores, PriceRite/Wakefern
Merchandising
Category 6: Single Manufacturer
Event
1-15 Store Winner: Nutrition Smart
and Ancient Nutrition Presents: Dr. Josh Axe & Jordan Rubin, Nutrition
Smart
15+ Store Winner: Roche Bros.
Launches One Mighty Mill into Retail, Roche Bros. Supermarkets
Category 7: Store Event
1-15 Store Winner: Prime Rib
Dinner for 2!, T.A. Solberg, Inc.
15+ Store Winner: SHOP ‘N SAVE
FY’19 Free Turkey Promotion, SHOP ‘n Save
Category 8: Public Service or
Charitable Cause Event
1-15 Store Winner: Pets Need Food
Too, Walla Walla’s Harvest Foods
15+ Store Winner: Food for A Cause
Campaign, Coborn’s Inc.
Category 9: Center Store/GM/HBC
1-15 Store Winner: DLM Savings on
the 7th Anniversary Sale, Dorothy Lane Market
15+ Store Winner: ShopRite
Celebrates Chinese New Year, ShopRite
Category 10: Perimeter
Departments
1-15 Store Winner: Turkey Red
Wheat: Our Field of Dreams, Dorothy Lane Market
15+ Store Winner: Chicken Shack,
Coborn’s Inc.
To learn more about the Creative Choice contest, visitwww.NGACreativeChoice.com.
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About NGA
The
National Grocers Association (NGA) is the national trade association
representing the retail and wholesale grocers that comprise the independent
sector of the food distribution industry. An independent retailer is a
privately owned or controlled food retail company operating a variety of
formats. The independent grocery sector is accountable for close to one percent
of the nation’s overall economy and is responsible for generating $131 billion
in sales, 944,000 jobs, $30 billion in wages, and $27 billion in taxes. NGA
members include retail and wholesale grocers, state grocers associations, as
well as manufacturers and service suppliers. For more information about NGA,
visit www.nationalgrocers.org.
