National Grocers Association Reveals Creative Choice Awards Category Winners

Arlington, VA-  Today, the National Grocers Association (NGA) revealed this year’s winners in its Creative Choice Awards contest, sponsored by Kellogg’s and Unilever. The year-long contest honors the best marketing and merchandising programs in the grocery industry that have positively impacted sales, had a unique benefit to the community, and raise the bar for creativity in the independent grocery sector.

The 2019 Creative Choice Awards encompassed over 500 entries submitted from supermarket operators throughout the country. Entries were judged on the criteria of creativity and effectiveness by a panel of thirty industry experts.

The contest featured ten different categories with two winners for each. One entry from a one to fifteen store operator and one entry from a store operator with more than fifteen stores. Marketing campaigns and merchandising events occurring between December 1, 2017 and December 1, 2018 were eligible for submission.

Voting is now open for the highest awards of the Creative Choice Awards contest, the “Outstanding Merchandiser” and “Outstanding Marketer” through Monday, February 18. To vote now, CLICK HERE

The overall winners will be announced at The NGA Show on Tuesday, February 26 at the Super Breakfast Session. Those not planning on attending The NGA Show can watch a Facebook Live of the awards ceremony from 7:30 am -8:30 am PST at

The full list of 2019 Creative Choice category winners include:


Category 1: Connections Through Social Media and Digital Marketing
1-15 Store Winner: NuNu’s Cauliflower Boudin, NuNu’s Markets
15+ Store Winner: $100,000 Treasure Hunt, K-VA-T Food Stores

Category 2: Connections Through TV Radio
1-15 Store Winner: Cecil K’s First Annual Christmas Tree Decorating Contest, Cecil K’s Hometown Market
15+ Store Winner: Coborn’s Delivers TV Spot, Coborn’s Inc.

Category 3: Connections Through Print
1-15 Store Winner: Fresh Grocer Local Vendor Sale, Burns Family Neighborhood Market
15+ Store Winner: ShopRite Celebrates Chinese New Year, ShopRite

Category 4: Integrated Marketing Campaign
1-15 Store Winner: App Launch, Macey’s 
15+ Store Winner: Festival Foods Fresh is Art Integrated Marketing Campaign, Skogen’s Festival Foods

Category 5: Grand Opening or Remodel
1-15 Store Winner:  Doc’s Country Mart Grand Re-Opening, Doc’s Food Stores
15+ Store Winner: PriceRite Innovation Stores, PriceRite/Wakefern


Category 6: Single Manufacturer Event
1-15 Store Winner: Nutrition Smart and Ancient Nutrition Presents: Dr. Josh Axe & Jordan Rubin, Nutrition Smart 
15+ Store Winner: Roche Bros. Launches One Mighty Mill into Retail, Roche Bros. Supermarkets

Category 7: Store Event
1-15 Store Winner:  Prime Rib Dinner for 2!, T.A. Solberg, Inc.
15+ Store Winner: SHOP ‘N SAVE FY’19 Free Turkey Promotion, SHOP ‘n Save

Category 8: Public Service or Charitable Cause Event
1-15 Store Winner:  Pets Need Food Too, Walla Walla’s Harvest Foods
15+ Store Winner: Food for A Cause Campaign, Coborn’s Inc.

Category 9: Center Store/GM/HBC
1-15 Store Winner:  DLM Savings on the 7th Anniversary Sale, Dorothy Lane Market
15+ Store Winner: ShopRite Celebrates Chinese New Year, ShopRite

Category 10: Perimeter Departments
1-15 Store Winner: Turkey Red Wheat: Our Field of Dreams, Dorothy Lane Market
15+ Store Winner: Chicken Shack, Coborn’s Inc.

To learn more about the Creative Choice contest,


About NGA
The National Grocers Association (NGA) is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for close to one percent of the nation’s overall economy and is responsible for generating $131 billion in sales, 944,000 jobs, $30 billion in wages, and $27 billion in taxes. NGA members include retail and wholesale grocers, state grocers associations, as well as manufacturers and service suppliers. For more information about NGA, visit