LONDON – Changes in British shopping habits have forced suppliers of goods such as ice cream and soap to adapt, strengthening their hand in negotiations with supermarkets battling for lost sales.
Consumers are turning away from the four major chains to save money at discounters or treat themselves at upmarket shops, reducing suppliers' dependence on any one customer.
More accurate forecasting and faster manufacturing also means they can offer alternatives to straight discounts, such as exclusive products or packages.
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