The ocean floor stretches miles below the sea’s surface, leaving a world of mystery to the human eye. In a similar way, the seafood category is distinct, intriguing and not as visible as others.
What reveals the market potential for seafood at retail, given the diversity of products and varying availability and seasonality around the country? The Power of Seafood report – the first in FMI’s “Power of…” series to focus on seafood – shares that one underlying characteristic of seafood shoppers is their discerning nature.
Discerning doesn’t mean picky. Discerning means that seafood shoppers are selective in what, why, where and how they buy seafood to take home and cook or eat.
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