Memorial Tribute Established in Memory of Bob Williams

The American Floral Endowment (AFE) announces a new memorial tribute in memory of Robert “Bob” Williams II. Smithers-Oasis CEO Robin Kilbride, along with Red & Katie Kennicott of Kennicott Brothers Co., established the fund.

A Path to Success – Emma Lookabaugh Shares the Impact of American Floral Endowment

Behind the work that the American Floral Endowment (AFE) undertakes to provide for the floral industry are the moving stories of our impact. Back in 2014, a promising NC State graduate student and ornamental enthusiast was awarded the prestigious Paul Ecke Jr. Scholarship through AFE – her name was Emma Lookabaugh.

Connecting Floral Industry and Opportunity

September 14, 2021 American Floral Endowment

The AFE Career Center is an industry-wide employment platform that connects floral businesses with eager job seekers. Since its launch in 2020, the Career Center has provided an intuitive space where employers can find an ideal candidate pool – offering convenient functionality to attract, screen, and manage applicants.

The American Floral Endowment’s Young Professionals Council is Requesting Input on Careers within Our Industry

Feedback from experienced industry members is vital for AFE’s  Young Professionals Council  and other new graduates as they navigate their early careers and decide on a path for their futures. This survey will provide critical insights that AFE will compile, summarize, and provide as a resource to young professionals interested in entering industry careers.

Record-Breaking Amount Raised For The American Floral Endowment’s 60th Anniversary Virtual Fundraising Campaign

August 20, 2021 American Floral Endowment

The American Floral Endowment (AFE) has announced that a record-breaking $161,080 was raised through industry sponsorships and donations in support of the $100,000 in 60 Days Virtual Fundraising Campaign. 2021 marks the 60th Anniversary of AFE’s existence, and while an in-person event wasn’t feasible, a 60-day peer-to-peer virtual fundraising campaign was launched.