apples

FirstFruits Farms Announces “A Taste of Luck” Campaign to Support Retail Merchandising for St. Patrick’s Day

March 3, 2022 FirstFruits Farms

FirstFruits Farms, a recognized leader in the apple industry, announces the launch of “A Taste of Luck” campaign to coincide with the upcoming St. Patrick’s Day holiday on March 17. With promotable volumes of high-quality apples available in March, the company is supporting retailers in pairing their well-known Opal and Granny Smith varieties together to create engaging green and gold displays and digital content that will attract shoppers during this festive time of year. …

WAPA Releases February’s Apple And Pear Stock Figures

March 3, 2022 World Apple and Pear Association

WAPA, the World Apple and Pear Association, released the apple and pear stock figures from 1 February 2022. The figures show that in Europe apple stocks increased by 7.2% compared to 2021 to reach 3,606,980 T, while pear stocks decreased by 30% to 408,340 T. In the USA, apple stocks as of 1 February 2022 stood at 1,478,180 T (-0.8% compared to 2021), while pear stocks reached 149,553 T (31.9% above 2021). …

Put the Pedal to the Metal Retailers, Springtime is for Big Apple Promotions

February 28, 2022 Stemilt

Don’t take your foot off the promotion pedal yet retailers, spring is the last chance to take advantage of big apple promotions before summer! Stemilt’s marketing director, Brianna Shales, explains the most important thing to remember is to have the right mix of apples in your store on full display to contribute to bottom line apple dollars. …

World Apple And Pear Association (WAPA) Presents Annual Southern Hemisphere Crop Forecast

February 28, 2022 World Apple and Pear Association

On the occasion of its Annual General Meeting, the World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple and pear production is estimated to decrease by 7% and 6% respectively in 2022 compared to the previous year. …

BelleHarvest Will Have All PAWs On Deck for Southern Exposure

February 17, 2022 BelleHarvest

Showcasing their retail programs, BelleHarvest will have all PAWS on deck in booth 208, exhibiting their PAW Patrol packaging in partnership with Nickelodeon. BelleHarvest’s PAW Patrol branded apple pouches are packed with three kid-approved varieties – Gotta Fly Gala, Heroic Honeycrisp and Fired Up Fuji. Perfect for pups on the go! …