Comparing Beef With Plant-Based Alternative Proteins: What Are The Facts?
What’s the Checkoff doing to address the threat that plant-based alternative proteins pose to the beef industry? …
Beef Checkoff
California Beef Council Shows Their Appreciation to the State’s Resilient Chef Community
In a month that’s traditionally set aside for giving thanks, the California Beef Council (CBC) showed their thankfulness and appreciation for an industry that was hit hard by the COVID-19 pandemic-foodservice. In a partnership with EATYALL, a chef-focused company looking to bridge the gap between farmers, ranchers and chefs, the CBC shipped care packages to 30 premier chefs across California to show appreciation for their efforts in keeping beef as a centerpiece on their menus. …
Holiday Beef Sales Generate Higher Demand for the Industry at Retail
As the Summer Grilling Season ended with the beginning of autumn, retailers and consumers will begin to turn to another important period for beef demand. The holidays, especially the month of December, generate higher demand for the industry at retail. With Americans gathering with family and friends and celebrating over meals, consumers demand premium beef products, such as roasts and steaks. These premium products can help drive increased sales at the retail level, and the holiday season is an important time to promote, feature, and advertise these types of products to capture consumer attention and seasonal demand. …
Thirty-Five Years of the Beef Checkoff: How the National Research and Marketing Program Works
Thirty-five years ago, the Beef Checkoff program became a reality. Established as part of the 1985 Farm Bill, the Beef Checkoff is funded by producers and beef importers who pay a $1-per-head assessment on animals they market or import. The national marketing and research program has one primary goal: driving demand for beef. While the Beef Checkoff has been around for more than three decades, it’s a complex program that can be difficult to understand, even for those in the beef industry. …
An Overview of Ground Beef at Retail and Foodservice
While the beef industry offers consumers many choices when it comes to items in the meat case or options on a menu, one beef product remains the overwhelming leader. From January through July of this year, Ground Beef products have comprised 49% of retail sales in the U.S. in terms of volume and 37% of dollars.1 Consumers see Ground Beef as a versatile, affordable, and frequent meal option. …