California Avocados Put California on The Menu Projections Show a Crop of Nearly 370M Pounds in 2020

Recent research on “California avocados and U.S. foodservice patrons” conducted by Menu Matters finds that more than 70% of restaurant patrons nationwide identify avocados as a component in a dish if “California” is part of the menu item name or description.

California Avocado Season On Approach

The California Avocado Commission (CAC) announced a significantly larger crop forecast for their fiscal year (November 2019 through October 2020) compared to the prior year: 369 million pounds. This volume likely will mean a longer California avocado season and expanded distribution compared to 2019.

California Avocado Commission Promotes Monica Arnett to Vice President of Finance and Administration

California Avocado Commission (CAC) President Tom Bellamore announced the promotion of Monica Arnett, a seven-year veteran of the Commission, to vice president of finance and administration. In her new role Arnett oversees the management of finance, administration, human resources and information technology.

Early Projection For Increased 2020 California Avocado Volume Central to Commission Discussions at PMA Fresh Summit

September 19, 2019 California Avocado Commission

“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing.

California Avocado Commission Launches Summer Entertaining Program

With June’s California Avocado Month drawing to a close, the California Avocado Commission (CAC) has launched a new Summer Entertaining program to support the brand through the remaining season. The crop is expected to have continued availability into August with limited volume later. CAC’s new program includes Fourth of July and summer-themed retail promotions along with supplemental advertising and consumer communications.