Statewide Grower Referendum Affirms Continuation of California Avocado Commission

The California Department of Food and Agriculture recently completed a state-mandated referendum vote that determined the California Avocado Commission is approved to continue in operation for the next five years. By law, a continuation vote among eligible commercial California avocado producers must be held every five years.

Advertising Supports California Avocado Peak Season

The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new creative designs that playfully illustrate the California lifestyle, connecting the fruit with the locale.

California Avocado Season Approaches

Fall and winter weather events including heavy winds resulted in the slight forecast change, with the reduction occurring in the pre-season months. California avocado peak season is expected during a 15-week period from late April through August, with available volume before and after the peak period.

#FreshSummit in Sight For California Avocado Commission

The California Avocado Commission (CAC) has supported the Produce Marketing Association (PMA) for more than four decades. This year the Commission continues that support as a platinum sponsor of the #Fresh Summit online event.

California Avocado Commission

Commission Launches California Avocado Merchandise Shop

September 15, 2020 California Avocado Commission

The California Avocado Commission (CAC) announced that it has launched a California avocado merchandise shop to sell California avocado-branded merchandise online. The shop is designed to satisfy consumers who have asked where to buy such items and to promote the California avocado brand via its aficionados.