AM FRESH Group to Acquire IFG and Merge it with SNFL, Creating the Next Frontier in Table Grape and Cherry Genetics

March 8, 2022 IFG

AM FRESH Group and Special New Fruit Licensing (SNFL) announced a definitive agreement under which AM FRESH is acquiring International Fruit Genetics (IFG) and merging it with SNFL, creating a combined company that significantly advances SNFL’s and IFG’s abilities to further develop their breeding capacities and add to their innovative portfolio to address unprecedented industry demand.

Sage Fruit Partners With Chelan Fruit

February 25, 2022 Sage Fruit

Sage Fruit Company is pleased to announce they have partnered with Chelan Fruit beginning with the 2022 cherry season.  Chelan Fruit joins the Sage Fruit family of grower, packer, shippers to enhance the marketing, sales and distribution of their Washington-grown tree fruit. Through this new partnership, Sage Fruit will add considerable volume of conventional and organic apples, pears and cherries to their manifest.

Chile Doubles Volume to the U.S. and Implements Enhanced Marketing Campaign

Consumers can enjoy sweet, juicy cherries through February, thanks to Chile. Chilean cherry exports to the U.S. have doubled this season, and the Chilean Cherry Committee will continue to run both consumer and retail programs through February to drive awareness and sales.

Farm Fresh Direct Taps Walmart Produce Executive as Next CEO

January 18, 2022 Farm Fresh Direct

Farm Fresh Direct, a leading conventional and organic potato organization, has named Mike Hulett as the company’s new Chief Executive Officer. Hulett joins Farm Fresh Direct from Walmart where he was most recently Merchandising Director for Apples, Pears and Cherries.

Premier Cherry Crop Available from Honeybear Brands

January 6, 2022 Honeybear Brands

Honeybear Brands, a leading grower and marketer of premium apples, pears and cherries continues to grow its direct winter cherry program for retail partners. The companies’ dual-hemisphere cherry program provides the highest quality fruit available during winter, direct from Chile, and summer months, domestically from Washington and California. This program ensures retail partners don’t miss premium sales opportunities.