The Draw Of The Dairy Aisle: 2 Out Of 3 U.S. Adults Say They’re Tempted in the Dairy Aisle

More than 2,000 consumers were surveyed, providing insight into U.S. adult consumers’ dairy aisle attitudes and behaviors related to health benefits, inclusion of dairy alternatives, premium brand propensities and more.

Today’s Dairy Aisle: Think Beyond the Staples

Compared to its predecessor, today’s modern dairy aisle is barely recognizable. It’s gone from one small corner to half of the perimeter of the store. And the traditional staples, while still very popular, only make up a portion of what’s offered today.