Easter is just around the corner, but there’s still plenty of time to take advantage of some tried-and-true marketing tips to boost your sales and revenue. Each one is simple and uses your established marketing lines: your website, emails, and social media. So, not only can you try out these ideas for your Easter marketing, but they’ll also be great for any future holiday. …
Spring is here (well, in most areas, anyway!). The birds are singing, the flowers are blooming, and it feels like a new beginning. Spring is also the beginning of a new fiscal quarter in most businesses, so It’s the perfect time to revisit and update your marketing. Here are eight ways to take advantage of all the potential this new season holds: …
The results are in, and they’re exciting: The latest National Retail Federation survey showed that Valentine’s Day spending reached $23.9 billion this year. That’s an increase of more than $2 billion from 2021 and the second-highest amount on record. Individual spending was also the second highest in the survey’s history at $175.41 per person, up from $164.76 in 2021. …
The 2022 WF&FSA Conference, held right here in Miami, provided an excellent opportunity to network after what we can all say has been an “interesting” year for the floral industry. The conference’s theme was “breaking boundaries and bridging divides,” and that’s just what we need to move forward successfully. …
The costs of goods are rising everywhere these days, and we’re certainly feeling it in the floral industry. Rio Roses’ Director of Sales, Oscar Fernandez, recently shared some hard, cold facts about this: Packaging prices are up 30 to 40 percent. Mandated labor costs are up by 7.5 percent in Ecuador and 10 percent in Colombia. Freight is up between 30 and 35 percent. And this is just a partial list. So, how do you protect your profit margins with all these rising costs? Here are four important ways: …
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