Rio Showcases New Rose Variety at 2022 WF&FSA Floral Distribution Conference

The 2022 WF&FSA Conference, held right here in Miami, provided an excellent opportunity to network after what we can all say has been an “interesting” year for the floral industry. The conference’s theme was “breaking boundaries and bridging divides,” and that’s just what we need to move forward successfully.

Rio was proud to showcase several products at this year’s conference. The highlight was our new rose variety, the Rio Momentum. This impressive, bright yellow rose was on full display, giving off wonderful energy and bringing a positive vibe all around. We also featured Rio Pink Mondial and Rio Playa Blanca roses, Rio Ranunculus, Rio Anemones, Rio White Delphinium, and Rio Lisianthus.

It was fantastic to connect with so many other professionals and share the experiences and lessons learned over the past year. Most importantly, we discussed innovative ideas to help move the floral industry forward into what is sure to be a bright future!

To read the rest of the story, please go to: Rio Roses / Equiflor