Introducing EverCrisp – The Late Season Apple

January 5, 2024 Honeybear Brands

Honeybear Brands, a leading grower, packer, shipper, and developer of premium apples, is delighting retailers and shoppers with its growing supply of the late season  EverCrisp® variety.  With a robust Fall apple season in the rear-view mirror, EverCrisp provides key differentiators in the late season apple market that appeals to year ‘round fruit enthusiasts.

EverCrisp a Rising Star in 2023

February 27, 2023 Superfresh Growers

Superfresh Growers® second Washington State EverCrisp® apple crop is off to a great start. A rising star born in the Midwest, EverCrisp is now also enjoying a solid retail focus across the coastal and mountain west, south-central, and beyond. EverCrisp’s name comes from its unmatched ability to hold freshness and sweetness, a trait inherited from its parents, Honeycrisp and Fuji. Fans love its powerful crunch and sweet, juicy bite. 

Leadership Transitions at CMI Orchards

September 1, 2022 CMI Orchards

CMI Orchards announced today that the company has advanced several positions within the company in preparing for a period of tremendous growth.

How Yes! Apples Uses Omnichannel Marketing to Reach and Educate Audiences

May 11, 2022 Yes! Apples

Yes! Apples, a fresh, consumer-first apple brand, approaches marketing a bit differently than many in the produce business. 

Midwest Apple Improvement Association Adds 65 Years Experiences to its Team

With growing season accelerating, the Midwest Apple Improvement Association (MAIA) is strengthening the support it provides to its more than 1,000 members by adding two industry veterans to its team.