FirstFruits Marketing Brings New Technology to the Farm

March 15, 2023 FirstFruits Marketing

FirstFruits Farms is making big strides in the fresh produce industry with the construction of an advanced cherry production line at their facility located in Prescott, WA.

Opal Apples Makes a Difference in Our Youth

December 13, 2022 FirstFruits Farms

Opal® Apple – the U.S. yellowest apples with a crunch and a purpose – has opened submissions to its Youth Make a Difference initiative. Amplifying philanthropy through agriculture, The Opal® Apple Youth Make a Difference initiative awards grants to youth-led nonprofit organizations excelling nationally.

National Opal Apples Day is December 9th

December 8, 2022 FirstFruits Farms

Fruit lovers have a new holiday to celebrate!  December 9th, 2022 commemorates the inaugural National Opal Apples Day, officially recognized on With a vivid bright yellow appearance, unique crunch, and sweet and tangy flavor, Opal® apples stand out in the orchard.

FirstFruits Farms Announces Newly Expanded Team

October 21, 2022 FirstFruits Marketing

In preparation for this year’s apple season, FirstFruits Farms has made it a priority to further develop their internal talent as well as onboard additional team members, to strategically improve the business and growth in the commodity

FirstFruits Farms Announces “A Taste of Luck” Campaign to Support Retail Merchandising for St. Patrick’s Day

March 3, 2022 FirstFruits Farms

FirstFruits Farms, a recognized leader in the apple industry, announces the launch of “A Taste of Luck” campaign to coincide with the upcoming St. Patrick’s Day holiday on March 17. With promotable volumes of high-quality apples available in March, the company is supporting retailers in pairing their well-known Opal and Granny Smith varieties together to create engaging green and gold displays and digital content that will attract shoppers during this festive time of year.