Begonia elatior Dreams Garden MacaRouge wins FleuroStar Award

June 17, 2019 Fleuroselect

Fleuroselect is proud to announce that the FleuroStar Award 2019/20 goes to Begonia elatior Dreams Garden MacaRouge from Beekenkamp Plants. Cor Bremmer, Commercial Director, Marc Driessen, Managing Director, Sirekit Mol, Marketing Manager & Head of Product Trade and Ans van der Velde, Manager Breeding accepted the prize from FleuroStar Committee Chairman Heike Gronemann and Fleuroselect President Karol Pawlak.

Six Gorgeous Plants Competing for FleuroStar

May 28, 2019 Fleuroselect

Fleuroselect proudly presents the six entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.

FleuroStar Award Evening June 13th

April 18, 2019 Fleuroselect

Join us for the FleuroStar Winner announcement at a dedicated Evening Event during the FlowerTrials on Thursday 13th June from 17.00 hrs to 21.30 hrs at Syngenta Flowers in De Lier.

Breeders Cooperate in New Campaign to Stop Illegal Propagation

April 10, 2019 Fleuroselect

Pot and bedding plant breeders united in Fleuroselect launch a new campaign against the illegal reproduction of legally protected varieties. Grower controls are executed at random and a tip line has been created to report on suspected illegal reproduction.

Fleuroselect: 2019 is the Year of the Nasturtium and Carrot

April 1, 2019 Fleuroselect

2019 is the Year of the Nasturtium and Carrot, an international marketing campaign organised by the Home Gardening business unit of Fleuroselect. This campaigns aims at boosting the sale of Nasturtium and Carrot seeds and plants to end consumers.