FleuroStar Award Evening June 13th

After a break due to Covid-19 last year, breeders united in Fleuroselect have picked up again their controlling campaign against illegal propagation of pot and bedding plants. As in previous years, growers were visited at random and checks were carried out to determine if the finished plant production matched the deliveries of cuttings.  Fleuroselect worked in partnership with Royalty Administration International, worldwide specialist in plant breeders’ rights, licensing agreements and royalties. Also for 2022, a next round of controls is scheduled.
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During the first week of May, eight breeders in North-Holland will show their new assortment developments to growers, retailers and industry colleagues. These so-called pack trials have been a strong tradition going back many years and are the perfect occasion to review the latest pot and bedding plants on the greenhouse benches while discussing business possibilities on a one-to-one basis. …

Within the framework of the ‘2020, Year of the Rudbeckia’ home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial of over 80 Rudbeckia varieties at the Royal Horticultural Society’s garden Hyde Hall in Essex, U.K. …