Petunia Grandiflora Bee’s Knees wins FleuroStar Award 2022-23

June 20, 2022 FleuroStar

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2022-23 has been awarded to Petunia grandiflora Bee’s Knees from Florensis. Hagen Kalläne, Retail and Marketing Manager and Marjolein Kuyucu-Lodder, International Product Marketeer, accepted the prize from Fleuroselect President Karol Pawlak and Secretary General Ann Jennen.

Seven Stunning Candidates Competing for FleuroStar

June 6, 2022 Fleuroselect

Which entry will succeed Begonia I’CONIA Aroma Peach from Dümmen Orange? This year, seven companies – Beekenkamp, Brandkamp, Dümmen Orange, Florensis, Royal Van Zanten, Selecta one and Syngenta Flowers – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest. The variety with the highest visual impact at point of sale will be awarded the ‘Winner with the Wow Factor’ at the FleuroStar Award Ceremony on 16 June.

Fleurostar Winner Begonia I’CONIA Aroma Peach Doubles Cutting Production

November 3, 2021 Fleuroselect

After winning FleuroStar last June, Begonia I’CONIA Aroma Peach is gearing up for the upcoming season. Breeder Dümmen Orange has doubled the sales forecast and upscaled the cutting production of the FleuroStar winner accordingly to meet the high industry demand.

Begonia I’CONIA Aroma Peach wins FleuroStar Award 2021

June 30, 2021 Fleuroselect

Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2021/22 goes to Begonia I’CONIA Aroma Peach from Dümmen Orange. Alexander van der Kaaij, Senior Product Manager Bed & Balcony and Jeroen Meeder, Sales Manager Benelux, accepted the prize from Fleuroselect Vice-President Marc Driessen, Secretary-General Sally van der Horst and Marketing & Communications Manager Ann Jennen.

Join Our Livestream to Discover Who Wins Fleurostar 2021

June 24, 2021 Fleuroselect

Which plant will become the successor of last year’s winner Dahlia Sincerity from Syngenta Flowers? Will it be Begonia I’CONIA Aroma Peach (Dümmen Orange), Pelargonium Estelle Appleblossom (Florensis), Petunia Fun House Potpourri (Syngenta Flowers) or Verbena Mr. LavaLava (Selecta one)? Each of these magnificent plants is vying to become the next winner with the wow factor at point of sale.