After winning FleuroStar last June, Begonia I’CONIA Aroma Peach is gearing up for the upcoming season. Breeder Dümmen Orange has doubled the sales forecast and upscaled the cutting production of the FleuroStar winner accordingly to meet the high industry demand. …
Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2021/22 goes to Begonia I’CONIA Aroma Peach from Dümmen Orange. Alexander van der Kaaij, Senior Product Manager Bed & Balcony and Jeroen Meeder, Sales Manager Benelux, accepted the prize from Fleuroselect Vice-President Marc Driessen, Secretary-General Sally van der Horst and Marketing & Communications Manager Ann Jennen.
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Which plant will become the successor of last year’s winner Dahlia Sincerity from Syngenta Flowers? Will it be Begonia I’CONIA Aroma Peach (Dümmen Orange), Pelargonium Estelle Appleblossom (Florensis), Petunia Fun House Potpourri (Syngenta Flowers) or Verbena Mr. LavaLava (Selecta one)? Each of these magnificent plants is vying to become the next winner with the wow factor at point of sale. …
Fleuroselect proudly presents the four entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale. …
After winning FleuroStar last year, the market demand for Dahlia Sincerity boomed and breeder Syngenta Flowers tripled its cutting production to meet the numerous orders. Now, as the season gets underway, the breeder is launching a dedicated brand identity and is offering its partners a full set of marketing materials to further stimulate the sales of this Dahlia winner at distribution and retail level. …
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