Flowers Foods, Inc. recently introduced a website – www.creationsbyflowersfoods.com – to seek real-world consumer feedback on its newest creations, which are designed to extend its business beyond the bread aisle. …
Flowers Foods announced David Roach, formerly president of cake operations for Flowers, has been named chief strategic projects officer, effective immediately. In this newly created role, David is responsible for leading various strategic projects for the company and will continue to report to Brad Alexander, chief operating officer. Tom Winters, Flowers’ chief supply chain officer, is now responsible for overseeing cake operations. …
Flowers Foods announced it has made an investment in Base Culture, a fast-growing brand offering better-for-you, gluten-free and grain-free sliced breads and baked goods. With this partnership and investment, Base Culture will grow distribution, scale marketing, and bolster its existing manufacturing capabilities in order to offer its products to more consumers than ever before. …
Flowers Foods, Inc. has announced that the U.S. Department of Energy (DOE) Better Plants program recently recognized Flowers Baking Co. of Batesville with a Better Practice Award for its energy efficiency projects, which have reduced annual energy use by more 13,000 MMBtu – the equivalent of nearly 250 homes per year. …
Flowers Foods announced that effective December 31, 2022, Bradley K. Alexander, chief operating officer, will retire from the company after 41 years of service. Consistent with the company’s management succession plan, on January 1, 2023, Heeth Varnedoe, the company’s current chief transformation officer, will succeed Alexander as chief operating officer. …
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