Famed Celebrity Chef Nancy Fuller to Keynote Third GAPP Annual Meeting

Food Network-famed Chef Nancy Fuller will deliver the Surimi-themed keynote address at its third annual meeting, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. Fuller, the well-known host of her show Farmhouse Rules and renowned judge on Food Network’s Holiday and Spring Baking Championships, partnered last year with GAPP and Trident to introduce surimi seafood game-day recipes to consumers during the popular Super Bowl season.

GAPP Seeks Collaborators for Partnership Program Funds in North America & Europe

The Association of Genuine Alaska Pollock Producers (GAPP) is seeking innovative proposals for its next round of Partnership Program funding in North American and Europe. All proposals are due to GAPP by July 20th and will then be reviewed by the appropriate GAPP Committee and the Board of Directors. Final funding announcements will be made no later than early September.

Association of Genuine Alaska Pollock Producers Lent-Season Campaign Reaches Nearly 2 Million Consumers

As the popular fish-focused season of Lent concluded on Sunday, new data shows that nearly two million consumers came to the Association of Genuine Alaska Pollock Producers (GAPP) social platforms for content related to Wild Alaska Pollock over the last forty days, GAPP announced today.

GAPP Adds Marketing Consultant to Team Roster

Christine Durkin, a Marketing Consultant will work part-time for GAPP, helping to manage its Partnership Programs around the world and identifying new marketing opportunities where Wild Alaska Pollock and its attributes can shine.

Data Indicates 2020 Recorded the Highest Percentage of Pollock Consumed by Americans Being of U.S. Origin and Eligible to be Marketed as Wild Alaska Pollock

Based on GAPP’s analysis of 2020 production and trade data, it is clear that Americans are increasingly looking for their Pollock to be Wild Alaska Pollock with a record 61 percent of all Pollock fillets consumed domestically last year being of U.S. origin, GAPP announced.