Leading Wild Alaska Pollock Food Chain Partners to Share Insights on ‘State of Food’ at Upcoming Event

Leading national and regional Wild Alaska Pollock customers will join a panel focused on the evolving consumer, future for Wild Alaska Pollock and the current ‘state of food,’ the annual Wild Alaska Pollock meeting to be held on October 17, 2022, at the Westin Seattle, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. Key decision-makers from Nordstrom, Gorton’s, Arby’s, Lil Woody’s and Trident will join a panel during the afternoon session of GAPP’s annual event, to be moderated by Seafood News editor and annual meeting master-of-ceremonies Amanda Buckle.

Famed Celebrity Chef Nancy Fuller to Keynote Third GAPP Annual Meeting

Food Network-famed Chef Nancy Fuller will deliver the Surimi-themed keynote address at its third annual meeting, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. Fuller, the well-known host of her show Farmhouse Rules and renowned judge on Food Network’s Holiday and Spring Baking Championships, partnered last year with GAPP and Trident to introduce surimi seafood game-day recipes to consumers during the popular Super Bowl season.

In Support of Chicago Restaurants, Genuine Alaska Pollock Producers Encourage Diners to “Dine Out to Help Out,” October 18-31

As Chicagoans continue to celebrate in-person dining at the city’s many acclaimed restaurants, the Wild Alaska Pollock industry is coming together to donate sustainable Wild Alaska Pollock – a fresh-tasting, delicious and mild whitefish – to support local restaurateurs. The industry is also providing marketing support which will showcase the amazing dishes the chefs have created by tapping into the versatility of Wild Alaska Pollock, from fillets to surimi to “wings.”

Surimi Seafood Re-Brand Necessary, GAPP Consumer Research Says

The Wild Alaska Pollock industry must continue to stand united and work to re-introduce imitation crab to consumers, create relevant product nomenclature, positioning, messaging, and retail activation, says new research, the Association of Genuine Alaska Pollock Producers (GAPP) announced.

GAPP Announces Summer Seminar Series for Wild Alaska Pollock Industry

As part of its continued COVID-19 coverage, a new summer webinar series will explore topics related to new consumer trends, marketing best practices and crisis management communications, the Association of Genuine Alaska Pollock Producers announced.