Genuine Alaska Pollock Producers

Wild Alaska Pollock to Shine Spotlight on Consumer Behavior and Seafood Perceptions

September 15, 2023 Genuine Alaska Pollock Producers

Consumer insights and market intelligence will be core to the fifth-ever Wild Alaska Pollock Annual Meeting on September 28th, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. As it does each year, Ketchum PR will present in-depth consumer insights gathered from surveys designed to measure consumer perception of Wild Alaska Pollock and highlight opportunities for the fish in the future. …

GAPP Continues to Seek Proposals for Global Partnership Funding

July 5, 2023 Genuine Alaska Pollock Producers

Companies interested in collaborating with the Wild Alaska Pollock industry to build demand by bringing new products using the sustainable, versatile fish or to raise awareness of its inherent attributes, are still encouraged to submit proposals for matching funds under the Partnership Program by the July 25th deadline, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. Now it its fifth year, GAPP’s Partnership Program has helped the Wild Alaska Pollock industry explore new consumer-centric opportunities for the fish while driving awareness and demand for products made from Wild Alaska Pollock. …

Wild Alaska Pollock to Be Named Official Whitefish of Climate Pledge Arena and the Seattle Kraken

April 17, 2023 Genuine Alaska Pollock Producers

One of the world’s most sustainable proteins, Wild Alaska Pollock, has been named the official Whitefish of Climate Pledge Arena and the Seattle Kraken and will be featured on menus throughout the arena. …

GAPP Partners With Gorton’s Seafood to Launch Innovative Air Fried Products

February 16, 2023 Genuine Alaska Pollock Producers

The Association of Genuine Alaska Pollock Producers (GAPP) is committed to supporting breakthrough products that highlight the amazing benefits of Wild Alaska Pollock.   Gorton’s has been a long-time GAPP partner, and the relationship continues with its latest launch.   …

Ronald Rogness Joins GAPP as its Director of Industry Relations, Partnerships and Fishery Analysis

January 16, 2023 Genuine Alaska Pollock Producers

Seafood industry veteran Ronald Rogness will join the Association of Genuine Alaska Pollock Producers (GAPP) as its Director, Industry Relations, Partnerships and Fishery Analysis. In this position, Rogness will have oversight of the GAPP Partnership Program as well as critical membership services including the Association’s various fishery and trade reports. …