USDA Seeks Nominees for the Hass Avocado Board

March 18, 2022 USDA AMS

The U.S. Department of Agriculture (USDA) is seeking six nominees for the Hass Avocado Board. Seats open for nominees are two producer and one importer seat for members and two producer and one importer seat for alternates. USDA will appoint members and alternates to serve three-year terms beginning Nov. 1, 2022.

The Hass Avocado Board Debuts New Avocado Growth Online Toolkit

March 17, 2022 Hass Avocado Board

Hass Avocado Board to debut new Avocado Growth eToolkit during its first industry webinar of 2022. The new e-commerce guide is aimed at helping avocado marketers and retailers get the most out of their online grocery presence. Tim Madigan of the Partnering Group will lead the upcoming webinar on Thursday, March 17, 2022, from 1:00 p.m.-1:30 p.m. PT.

Ultra-Avocado Shoppers Make Significant Impact On Category

March 9, 2022 The Hass Avocado Board

Understanding fresh avocado shoppers and their purchase behaviors help marketers and retailers create strategies that drive traffic, build loyalty, and grow sales of fresh Hass avocados. In the rapidly evolving retail landscape, market dynamics are heavily influenced by shopper characteristics and behavior.

Hass Avocado Board Announces Opening of Annual Board Nominations

March 2, 2022 Hass Avocado Board

Marking its 20th anniversary this year, the Hass Avocado Board (HAB) is calling for passionate avocado industry members to consider serving in one of 12 board positions to help continue building on the success of the past two decades.

Mission Produce Launches “It’s Your Game Too” Social Media Campaign to Unite Food and Football Fans Alike

February 3, 2022 Mission Produce

Mission Produce Inc. announced the launch of the “It’s Your Game Too” campaign. In anticipation of the largest avocado-consumption event of the year, the initiative aims to bring Mission Avocados to the forefront of Big Game festivities by inspiring consumers to indulge in a game-time #guacuterie board.