Have A Plant

Have A Plant Reaches Millions of Consumers During The Consumer Connection Conference Where Produce Industry Marketers Ignite Meaningful Relationships With Consumer Influencers 

May 21, 2024 Foundation for Fresh Produce

The Foundation for Fresh Produce wrapped its 2024 Consumer Connection Conference in Phoenix, Ariz., which is the only event that celebrates and focuses on the consumer. Celebrating the fifth anniversary of the Have A Plant® movement, attendees gathered to collaborate on ways to grow a healthier world, which is the mission of The Foundation for Fresh Produce.  …

Foundation For Fresh Produce Gears Up For National Fruits & Veggies Month 2023 This September

August 29, 2023 Foundation For Fresh Produce

The Foundation For Fresh Produce (FFP) is gearing up to celebrate the fifth annual National Fruits & Veggies Month (NFVM). Launched alongside the Have A Plant® Movement in 2019 as an opportunity to elevate fruit and vegetable consumption to a national priority, the annual month-long observance has reached more than 260 million impressions collectively since its inception. …

PBH Unveils Influencer VIPs Attending Consumer Connection Conference This April Spanning Retail, Foodservice & Lifestyle, Nutrition & Agriculture

March 7, 2023 Foundation for Fresh Produce

As part of its commitment to connecting the fresh produce industry with consumer-facing decision-makers and influential professionals who inspire consumers daily, Produce for Better Health (PBH) unveils 38 VIP’s who will attend this year’s Consumer Connection Conference this April. Culling from its vast Have A Plant® Influencer Network, this unique group of experts span three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture). …

Produce For Better Health Foundation Unveils Its Largest Have A Plant® Influencer Network to Inspire Millions Of Consumers Each Day

February 15, 2022 Produce For Better Health Foundation

As the Produce for Better Health Foundation’s (PBH) award-winning Have A Plant® Movement continues to grow, so too does its network of committed influencer volunteers. The PBH Have A Plant® Ambassadors are a unique network of experts who regularly contribute content to PBH’s digital ecosystem and span three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture). …

Produce for Better Health Foundation Takes National Fruits & Veggies Month To New Heights Reaching Millions

October 12, 2021 Produce For Better Health Foundation

The third annual National Fruits & Veggies Month (NFVM) campaign from the Produce for Better Health Foundation (PBH) has officially wrapped and like previous campaigns, saw sweet success. A month-long celebration of everyone’s most favorite and flavorful plants, NFVM is a time for Americans to rally around enjoying more fruits and veggies for healthier, happier lives. …