The Foundation For Fresh Produce (FFP) is gearing up to celebrate the fifth annual National Fruits & Veggies Month (NFVM). Launched alongside the Have A Plant® Movement in 2019 as an opportunity to elevate fruit and vegetable consumption to a national priority, the annual month-long observance has reached more than 260 million impressions collectively since its inception. …
As part of its commitment to connecting the fresh produce industry with consumer-facing decision-makers and influential professionals who inspire consumers daily, Produce for Better Health (PBH) unveils 38 VIP’s who will attend this year’s Consumer Connection Conference this April. Culling from its vast Have A Plant® Influencer Network, this unique group of experts span three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture). …
As the Produce for Better Health Foundation’s (PBH) award-winning Have A Plant® Movement continues to grow, so too does its network of committed influencer volunteers. The PBH Have A Plant® Ambassadors are a unique network of experts who regularly contribute content to PBH’s digital ecosystem and span three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture). …
The third annual National Fruits & Veggies Month (NFVM) campaign from the Produce for Better Health Foundation (PBH) has officially wrapped and like previous campaigns, saw sweet success. A month-long celebration of everyone’s most favorite and flavorful plants, NFVM is a time for Americans to rally around enjoying more fruits and veggies for healthier, happier lives. …
PBH’s Have A Plant® Nation Ambassador Event offers stimulating education and actionable solutions to activate across three points of influence: point-of-sale (retail), point-of-flavor (culinary & foodservice), and point-of-inspiration (digital & social media lifestyle & nutrition communicators). The event will be held September 28-29, 2021, and serves as the celebratory finale to PBH’s 3rd annual National Fruits & Veggies Month (NFVM) celebration. …
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