Impossible Burger

Is the Movement to Eat Less Meat Actually Making a Difference?

August 1, 2019 Lynne Curry, Huffington Post

“Most surveys definitely show that anywhere between 30 and 50% [of people] are interested in cutting down on meat,” Becky Ramsing of the Johns Hopkins Center for a Livable Future told HuffPost. The institution’s current research is focused on “getting our brains around” why a growing number of people are reducing their meat consumption without becoming vegetarian or vegan. …

Rancher Refutes Impossible Burger Criticisms of Regenerative Grazing

June 17, 2019 The Organic Consumers Association

Will Harris, a fourth-generation farmer-rancher in Bluffton, Georgia, called out Impossible Burger for claims the company made today that regenerative grazing is “not sustainable at scale,” and that grassfed beef “generates more GHGs than feedlot beef.” …

Impossible Burger 2.0 Tastes like Beef. Really

January 8, 2019 Dara Kerr, CNET

Impossible Burger 2.0 is a tinkering of and improvement on the first version. If the current burger tastes like an OK Sizzler steak, then this new version is a well-massaged Kobe ribeye. …

Impossible Burger Needs FDA Nod to Sell Uncooked in Stores

December 21, 2018 Lydia Mulvany and Deena Shanker, Bloomberg

If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient. …