Northwest pears are still in season and available, and in response to the shifting retail landscape, Pear Bureau Northwest (PBNW) has been working to stay innovative with a number of communication tools. …
To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet. …
The video is aimed at generating pear interest among young adults and teenagers, as well as people of all ages who enjoy snacks such as Hot Cheetos and spicy Doritos. …
Consumers will also be encouraged to use a series of World Pear Day gifs that have been officially launched on the USA Pears GIPHY brand channel. These animated clips are searchable and shareable on platforms such as Twitter, Facebook and even text messages by simply searching for “pears” or “worldpearday”. …
Taking place on December 8th, World Pear Day will celebrate peak pear season with festivities around the world where consumers will get to enjoy fresh pear samples from the Northwest at a variety of venues. …
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