Rave Apples are Rearing to Go this Season with Back2School America

July 25, 2023 Stemilt

With zippy flavors and an attitude to match, Rave® apples will be all the “rave” starting in early August. Applewood Fresh™, Yes! Apples® and Stemilt are preparing for the upcoming apple season and encouraging retailers to do the same. Stemilt marketing director, Brianna Shales, shares Rave®’s positioning as the back-to-school apple and the brand’s partnership with Back2School America will give back to students and families in need while igniting apple sales for retailers early in the season. 

Stemilt Launches New Sustainable EZ Band Package for Rave and SweeTango Apples

August 22, 2022 Stemilt

Stemilt will launch its new EZ Band sustainable 4-pack package for Rave® and SweeTango apples this fall to offer consumers a recyclable packaging option and drive sales of larger-sized fruit with a convenient grab-and-go design. Stemilt Marketing Director, Brianna Shales, explains how the EZ Band is the first-of-its-kind in the United States and easy on the shopper, retailer, and the earth.

Stemilt Hits the Road with The Great American Rave Race to Kick Off the 2022 Apple Season

August 18, 2022 Stemilt

Stemilt is back on the road this year with The Great American Rave® Race, building on the success of the 2019 Rave® Road trip. This year’s campaign aims to raise widespread awareness for the branded apple among consumers and produce buyers alike. Stemilt Marketing Director, Brianna Shales, explains how Stemilt is encouraging consumers to catch the apple before it’s gone during its short season.

Applewood Fresh Growers Gears Up With Rave Apples for the Start of Flavorful Michigan Harvest Season

June 29, 2022 Applewood Fresh

Applewood Fresh®, a premier fourth-generation grower, packer/shipper of Michigan-grown apples is counting down the days to the start of their flavorful harvest, with Rave® in August. 

Stemilt Gears Up for Rave Apple Season and Encourages Retailers to do the Same

June 8, 2022 Stemilt

While summer stone fruit takes up grocery store shelves, Stemilt is gearing up for this year’s Rave® apple season and encouraging retailers to do the same. Stemilt’s Brianna Shales shares how Rave® apples will be a jumpstart to the apple category and will provide a special limited-time opportunity to boost apple dollars through volume.