Selecta Debuts New Marketing Magazine, ONE Magazine

June 17, 2021 Selecta One

“ONE Magazine” is out! It presents current marketing concepts, highlights and success stories and shows trends and backgrounds. The new and improved Trixi® varieties are also presented in it.

Four Fabulous Varieties are Vying for FleuroStar

June 7, 2021 Fleuroselect

Fleuroselect proudly presents the four entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.

Selecta One Announces Acquisition of the Helleborus Breeding Program from Bock Bio Science GmbH

June 2, 2021 Selecta One

Dr. Andrea Dohm, Managing Director Research and Development (R&D) from Selecta one: “We are very pleased to take over and continue the Helleborus breeding program from Bock Bio Science. In addition to several very competitive Helleborus niger varieties, the breeding program offers great opportunities for innovative approaches to breeding novelties for which Selecta one is known.”

New Dianthus + Early Spring Crops catalogue 2021

April 5, 2021 Selecta One

In order to constantly improve ourselves, we have revised our catalogue design, given it a contemporary look, added new elements and supplemented it with additional perspectives. The new appearance is fresh, modern and innovative. The new layout with emotional images, informative texts and clear structure presents the range clearly in a dignified and attractive setting.”

Selecta One Adds New Kalanchoe Varieties

February 3, 2021 Selecta One

The variety and breeding program taken over as part of a strategic expansion has been further developed with great expertise. Our product portfolio for flowering pot plants includes both single and double flowering Kalanchoe varieties.