Across the country, florists who are gearing up to participate in the Society of American Florist’s Petal It Forward are reaching out to members of their communities to team up for the Oct. 19 flower giveaway. It’s an example of how the initiative not only showcases the power and joy of flowers, but also generates community goodwill and forges relationships with important members of the community. …
The Society of American Florists’ 1-Day Profit Blast will be coming to Denver, CO on Oct. 11 and San Marcos, TX on Nov. 9. Retail florists across the country are invited to join peers for a day of networking and education, which will provide ready-to-implement strategies to cut costs and maximize profitability before the busy holiday season. …
Alexandra Farms is thrilled to announce that it received several awards – including the coveted ‘Best in Class’ – for three of our garden roses in the 2022 Outstanding Varieties Competition. The contest was part of the 137th annual Society of American Florists’ Convention in Orlando. …
SAF Orlando 2022, The Society of American Florists 137th Annual Convention, brought together over 400 floral professionals from 41 states and six countries from Sept. 6 to 8, 2022. On Sept. 8 the annual Stars of the Industry Awards dinner honored those who have made an indelible mark on the industry as well as the winners of the Outstanding Varieties and Sylvia Cup Competitions. …
The American Floral Endowment (AFE) announces the appointment of its new Chairman of the Board and incoming Trustees. The announcement was made during AFE’s annual event, Funding the Future of Floriculture, held on Tuesday, September 6, 2022, in Orlando, Florida, at the SAF Convention. …
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