National Watermelon Promotion Board’s Research Program Bears Fruit

National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults.” A National Health and Nutrition Examination Survey (NHANES) Analysis, the study was recently published in Nutrients and found that total diet quality was higher in watermelon consumers as compared to non-consumers1.

The Economic Impact of the NWPB: Board to Present Findings from Recent Study in Partnership with Armada Corporate Intelligence, Inc.

National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence, Inc., invite all interested parties to their 2017-2021 Economic Evaluation presentation, which will take place February 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC. 

USDA Announces Appointments to the National Watermelon Promotion Board

January 12, 2023 USDA AMS

The U.S. Department of Agriculture announced the appointment of 10 members to serve on the National Watermelon Promotion Board. The appointees from Districts 4 and 5 will serve three-year terms beginning immediately to Dec. 31, 2025, and appointees from District 3 and Importer will serve two-year terms beginning immediately to Dec. 31, 2024.

Watermelon Board Announces Winners to Retail Merchandising Contest

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 120 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest — the 14th since its’ inception — continued to utilize mixed media marketing efforts in addition to in-store displays. The contest started in July to honor National Watermelon Month and ran throughout the month of August to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility.

Watermelon Retail Merchandising Contest Call for Entries

The National Watermelon Promotion Board (NWPB) invites all retail chains, independent retailers and commissaries to submit entries to their 14th annual Watermelon Retail Merchandising Contest.  More than $10,000 in cash and prizes will be awarded to top entrants, including $5,000 for the grand prize for winner. The second place winner will receive $2,500, third place will receive $1,000 and three honorable mentions will each receive $500. An additional incentive of a $15 gift card will be awarded to the first 25 entries.