New Study Reveals Key Strategies for Merchandising Watermelon

The National Watermelon and Promotion Board (NWPB) announced the release of its latest consumer research and Marketing Guide designed to arm retailers and producers with information to make fact-based strategic decisions and build awareness of the opportunities within the watermelon category. 

Pacific Trellis Fruit Announces Sourcing Expansion

December 14, 2023 Pacific Trellis Fruit

Pacific Trellis Fruit, LLC. dba Dulcinea Farms, the owner of the Dulcinea® brand, announced that after several years of successful production trials, they will be expanding the sourcing of their PureHeart® Mini Seedless Watermelon from Guatemala beginning in January 2024 and extending into April. Product shipped will arrive via the West Coast Port Hueneme, California, as well as to the East Coast, through Port Everglades, Florida.

Organic Melons from Morning Kiss Organic – Back by Popular Demand

June 14, 2023 Morning Kiss Organic

Morning Kiss Organic is bringing back a summer classic! Shipping from Mexico and California, organic mini watermelons, organic cantaloupes, and organic honey dew melons are now available from Morning Kiss organic.

New National Watermelon Promotion Board Promotion Spotlights Mood Boosting Benefits

“Want to be happier this season? Add watermelon to your grocery cart.” That’s the core message of a new promotion the National Watermelon Promotion Board (NWPB) is launching this summer leveraging recent data that showcases watermelon’s inherent role in making fans feel happier.

New Activity Guide Celebrates Watermelon and Encourages Healthy Eating Habits

National Watermelon Promotion Board (NWPB) is excited to announce the launch of its new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon.