Watermelon Retail Merchandising Contest Call for Entries

The 2021 contest continues its shift to a watermelon merchandising effort that includes in-store displays but also encourages mixed marketing tactics. The contest is used by NWPB to encourage and identify retailers who are showcasing watermelon’s benefits including health, value and versatility.

National Watermelon Promotion Board’s Celebration of Disney and Pixar’s Luca Makes for Unforgettable Summer

It will be a summer of adventure for National Watermelon Promotion Board (NWPB), thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.

Wada Farms Marketing Group Announces New Additions to National Sales Team

March 24, 2021 Wada Farms

Wada Farms Marketing Group announces new hires in the company’s National Sales and Marketing Team. Industry veterans Stephanie Bench, Susi Torigain, and Fran Torigian have joined Wada Farms to further develop and diversify Wada’s ever expanding commodity portfolio.