In an effort to promote milk and dairy with Gen Z consumers, ages 11 – 26, American Dairy Association North East is partnering with college athlete influencers to serve as advocates for dairy products and dairy farmers. …
The American Dairy Products Institute® (ADPI®) is proud to announce Doug Wilke as the 2024 C. Earl Gray Award of Merit recipient. This award was established in 1991 to recognize individuals who have made a significant difference and positive impact in the processed dairy products industry. …
The “We Are All Cheese Heads” campaign was born from the ongoing debate about the best way to eat string cheese, and brought to life with a cast of cheese characters who are as unique as the people who eat them. The campaign and new inner packaging aim to remind consumers that we are all cheese heads regardless of how we enjoy cheese snacks, whether that’s biting, peeling or even twisting. …
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative. Calling specific attention to the wide range of extraordinary dairy products, the creative uses up-close action shots and bold, vivid imagery, inviting the world to experience the delight through the brands multi-category products, used every day and in many ways. …
IDFA: As we have previously reported, Chairman Thompson has indicated that the Committee will meet before Memorial Day to take up his draft Farm Bill. While it remains unknown if Congress will pass a Farm Bill this year, it is still important that the Chairman’s draft bill reflects our organization’s Farm Bill priorities. …
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