NEW YORK, NY – DouxMatok, a food-tech company, pioneering the development of efficient and nutritious flavor delivery technologies, announces today the appointment of Lorraine Niba as VP of Sales NA and Jim Schulok as VP of Applications to its U.S. based team. Niba and Schulok join as DouxMatok readies to enter a phase of accelerated growth with the introduction of Incredo® Sugar – a sugar reduction solution based on real cane sugar and its flagship product recognized as a special mention in TIME’s ‘Best Inventions of 2020’ – to the North American market.
Niba brings over a decade of experience in scaling new, specialty ingredients, joining from Ingredion Inc., a Fortune 500 global ingredients manufacturer, where she led business strategy and product portfolio for the company’s Global Nutrition Platform and a specialty sales development team focused on commercialization of new innovation products. Schulok brings nearly 25 years of executive leadership experience in product development and R&D with Mondelez and Kraft Foods, across a variety of categories and technologies, including chocolate, beverages, coffee, snacking and biscuits, and leading multiple projects with brands including Oreo, Cadbury, Ritz, belVita, Milka and Capri Sun.
With their vast expertise in the food and ingredient industries, the addition of Niba and Schulok to the leadership team will propel DouxMatok to execute U.S. market expansion plans and establish strategic partnerships with food companies in order to further its mission to inspire people to eat healthier, all while curbing the overconsumption of sugar.
To date, DouxMatok has been encouraged by continued success and credibility through various strategic partnerships, which resulted in great tasting products made with Incredo® Sugar, reinforcing the current opportunity for accelerated growth in North America. In October 2020, DouxMatok also announced a partnership with Roger Sugars Inc. (TSX:RSI), parent of Lantic Inc., one of the leading sugar manufacturers in North America, to manufacture Incredo® Sugar and make supplies readily available for new product launches.
“I am excited to play a role in bringing this cutting-edge solution to the U.S. market and introducing the possibilities to food manufacturers so that together, we can tackle this mission and provide consumers with delicious, better-for-you options,” noted Niba. Schulok added, “I’m thrilled to join the DouxMatok team at such a pivotal moment for the company as it expands its footprint into a priority market here in the U.S. The next phase of growth for the company will help food brands address key consumer needs and preferences, and I’m confident that Incredo® Sugar is an innovation that will pioneer the entire industry.”
Based on real cane sugar, Incredo® Sugar improves the efficiency of sugar delivery to the sweet taste receptors and enhances the perception of sweetness, enabling substantial sugar reduction in baked goods, confectionery, spreads, chocolates and snacks without compromising taste, mouthfeel, or texture. In response to consumer needs and preferences for limiting sugar consumption, Incredo® Sugar empowered solutions, with nutritional fibers and proteins to replace the bulk of the sugar reduced, deliver great taste experiences and enhance nutritional values of sweet food products while reducing sugar consumption.
“We, at DouxMatok, know that ground-breaking technologies need a great, dedicated team, and experienced and passionate industry leaders, and with the addition of Lorraine Niba and Jim Schulok to lead our North America team, we’ll be able to turn our Incredo® mission into reality,” said Eran Baniel, CEO and Co-Founder of DouxMatok. “Their combined experience, specifically with R&D and scaling new, innovative products, will help us inspire food manufacturers, brands and consumers in North America alike to prioritize tastier and healthier food options powered by Incredo® Sugar.”
DouxMatok is pioneering the development of efficient and nutritious flavor delivery technologies while improving the nutritional profile of food products. Patented through 24 granted patents, its sugar reduction solution maximizes the efficiency of sugar delivery to the sweet taste receptors and enhances the perception of sweetness, enabling substantial sugar reduction without compromising taste, mouthfeel, or texture. Independent consumer and expert sensory panel tests have confirmed that, when using DouxMatok sugar, it is possible to reduce 30%-50% of the sugar content in a wide range of food products while retaining consumer preferences. For more information, please visit douxmatok.com, or follow along on LinkedIn.
About Incredo® Sugar
Recognized as a special mention in the ‘Best Inventions of 2020’ by TIME, Incredo® Sugar is the flagship product of DouxMatok, a global food-tech company pioneering the development of efficient flavor delivery technologies and enabling tastier and healthier consumption of foods. Incredo® Sugar is a first-of-its-kind, sugar-based sugar reduction solution that improves the efficiency of sugar delivery to the sweet taste receptors and enhances the perception of sweetness enabling substantial sugar reduction without compromising taste, mouthfeel, or texture. Based on real cane or beet sugar, this breakthrough, patented sugar reduction solution enables food manufacturers to develop delicious, better-for-you formulations that deliver great taste experiences and enhance nutritional values of sweet food products while reducing sugar. For more information, please visit incredosugar.com, or follow along on Instagram.