IDDBA Seeks Decorators to Compete in 25th Annual Cake Decorating Challenge

Madison, WI — We are excited to announce that the IDDBA Cake Decorating Challenge will be celebrating it’s 25th anniversary at IDDBA 20! For 25 years we have seen 75 retail cake decorators compete with pride and passion as they display their creative skillsets. The event will take place during IDDBA 20 in Indianapolis, IN from May 31 – June 2. Participants compete in a three-day contest where they craft and decorate a variety of specialty cakes ranging in size, theme, and shape.

This challenge is open to supermarket decorators. Contestants will be chosen based on the quality of their portfolio submitted. The selection committee judges the portfolio based on use of color and consistency, creativity, and the variety of technique. The deadline for the portfolio and entry form to be received by the IDDBA is Friday, January 10, 2020. Contestants will be informed by the end of March if chosen.

During the three-day event, participants will demonstrate their skills and wow attendees and judges by filling a bakery case, making tiered special occasion cakes, creating their own unique flavor profile for a cake that will be tasted, and designing a themed sheet cake.

They will compete for first, second, and third place trophies. Not only will participants gain recognition for themselves and their store, but they’ll further advance their skills and build a network, uncover more potential, and discover cutting-edge trends and techniques to bring back to their store! Read the guidelines and submit your entry form for the opportunity to compete in Indianapolis.

About IDDBA:  IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit