Produce

The Starfish Throwers, featuring Katie's Krops founder Katie Stagliano, will debut March 21 at 8pm ET/PT on DirecTV's Audience network. Recently named as the most heartwarming film of 2014 by the Huffington Post, The Starfish Throwers portrays the inspiring efforts of three individuals from different parts of the world and their unique efforts to feed the hungry. …

Avocados from Mexico (AFM), the number one selling avocado in the U.S., today announced a new partnership with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. …

The Hass Avocado Board conducted an Advertising and Promotions Study to determine which types of retail promotional offers and advertisements performed the best to help drive Hass Avocado retail sales volume. The in-depth study provides an overview of the retail advertising landscape for avocados and identifies trends and performance drivers around this key merchandising tactic. Overall, the avocado industry enjoyed robust sales with traditional grocery retailers ringing up $1.3 billion in avocado sales during a recent 52-week sales period, with Hass Avocados holding a 94% share of the category. …

Urban Produce has busted into the retail market with a bang showcasing their Organic Wheatgrass in Southern California Albertsons and their Organic LIVE Microgreens in Gelson’s and Fresh & Easy. …

Last year, Progressive Produce partnered with Sesame Workshop and the Produce Marketing Association and joined the eat brighter!™ movement – partnering the beloved characters of Sesame Street with the exceptional quality of Pacific Gold® Potatoes. …