Produce

Avocados From Mexico (Booth #2249) will showcase the largest marketing program in the brand’s history at the 2013 Produce Marketing Association’s (PMA) Fresh Summit Exposition in New Orleans, Louisiana. The new national campaign kicks-off with a month-long integrated promotion that runs during Major League Baseball playoffs.  The Avocado All-Stars promotion is an integrated campaign including TV, print and digital advertising, in-store signage and a full promotional program. …

They’re convenient. They’re flavorful. And they’re being shown for the first time at PMA Fresh Summit 2013. They’re Ruby Fresh Jewels! Packaged in a convenient, 4-ounce cup with a resealable lid, Ruby Fresh is unbelievably proud to introduce their newest product to the produce industry in New Orleans. …

Marvel Entertainment and Crunch Pak, the fresh sliced apples specialist, are launching a new assortment of products featuring Marvel Super Heroes.  Coming in 2014, Marvel’s Ultimate Spider-Man and Marvel’s The Avengers will be featured on packages of fresh sliced apples to bring fun to snack time while promoting healthy habits. …

L&M welcomes Steve Williams as Manager of Business Development. “Steve has great expertise in produce merchandising, a strong passion for the business and L&M values. He’s a super addition to our team” stated John Long, Director of Sales and Operations for L&M’s Washington Business. Before joining L&M, Steve spent the majority of his 35 year retail career with Sweet Bay / Kash n’ Karry Supermarkets, moving up through the company to the Director of Fresh Merchandising position from 2010- 2013. His professional accomplishments are many, including the 2008 National Produce Retailer of the Year. …

Green Giant Fresh announces today that the company’s Pouch Packaging Line has been selected as a finalist for the PMA Impact Award, which highlights innovation and excellence in packaging. …