DETROIT — After an extensive search that included a roster of top-ranked shopper marketing agencies, the Tillamook County Creamery Association recently chose The Mars Agency as its new partner.
Situated on the Oregon coast, the 108-year-old farmer-owned cooperative, led by nearly 90 farmer families, makes premium Tillamook cheese, ice cream, yogurt, sour cream and butter, which are sold in both large and small retailers across the country.
"During the pitch process, the Mars team demonstrated a high level of strategic thinking and unique retailer insights and know-how. We are certain that they can help us achieve our significant and accelerated growth goals. In addition, we loved their independence and passion for what they do. Like us, they are a multi-generational, family-owned business that share similar values: commitment to the best quality, authenticity in relationships and a level of care in everything that they do," said John Russell, Tillamook's VP of Marketing.
The Mars Agency has already started to integrate with the Tillamook client team, helping them to transform from a more product-centric approach to true retailer- and shopper-centric planning and execution. The team's collective efforts will be in market in early 2018.
About Tillamook County Creamery Association
Founded in 1909 as a farmer-owned cooperative, the Tillamook County Creamery Association (TCCA) prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products made in the most natural way possible. Guided by the belief that everyone deserves real food that makes them feel good every day, they have earned top awards for their cheese, ice cream, sour cream, butter and yogurt products. For more information on Tillamook, please visit https://www.tillamook.com/
About The Mars Agency
The Mars Agency is a full-service, global marketing agency, specializing in shopper and consumer promotion. It operates independently in 10 offices in North Americaand Europe. For nearly 46 years, the agency has been consistently recognized for its ability to drive brand growth across channels and commerce platforms. It has both an impressive and growing client base which includes Campbell's, Pepperidge Farm, Lowe's, Hallmark, Henkel and Pfizer. To learn more about The Mars Agency, please visit http://www.themarsagency.com/
Source: Tillamook County Creamery Association